Why do you think Facebook has the personalized welcome screen & the content page? Why some of the mobile apps have introduced social logins in spite of getting huge registrations done? You & I were happy with the limited social sharing plugins, why do you think YouTube app has introduced copy link & other sharing buttons? It is to raise the conversion rate on their mobile apps & serve more & more of users with the services they provide. Every mobile app works with a vision & if it is unable to cover the wider clients then its integrity will suffer. So, here are the 10 mobile growth hacks you can implement to cater to the large spectrum of users.
Infographic: 10 Mobile Growth Hacks that will Sky Rocket Your App Growth
10 Mobile Growth Hacks
Personalized Onboarding is the simplest way of garnering a user’s attention. It can be executed in various ways, beginning with a personalized welcome screen to a personalized content.
Here are some examples of personalized onboarding –
Research claims that personalized onboarding increases the conversion by 78%. So, having it on your mobile app is a great idea.
Have you seen those pop-ups appearing whenever you open the app, stuffs like ‘click here to earn $10k a week’ or ‘click here to get access to 5 ways to master your life – an audio book by X’. They are the examples of Push Notifications.
It has been discovered that 54% of users who clicked on push notifications got converted.
Many users confuse in-app messages with push notifications but there is a difference.
In-App Messages are the notifications that are displayed within the mobile app itself when the user is active. It is highly contextual & rooted to analytics, it can be triggered based on the user engagements.
In-App Messages triggers 3.5X higher user retention.
Content Sharing Within the App
No content is vague or is created without any reason. It has the set of readers that need access to that information. Sometimes we come across a content that we think can be beneficial for our friend or someone close. But most of them are limited to the share on social media itself.
Now we have come up with plugins that allow ‘copy link’ & share on WhatsApp, Instagram & various other channels.
The process of sharing content within the app is known as content sharing within the app.
Content sharing within the app increases the engagement with the users instantly.
Not all but some apps allow social logins thus, preventing the hectic long procedure of registration. Some of the apps that allow social login are – TVF Play, Fancy etc.
Social Logins decrease the friction associated with the app registration.
In-App Referrals provide a sense of exclusivity to app users. Blending in-app referrals with incentivization boost app downloads significantly.
Here are some examples of in-app referrals –
My Referrals syncs with your Facebook & Linkedin accounts to analyze your friend’s qualifications & expertise to recommend them for your co.s open positions. It keeps the information entirely private.
It has been revealed that 38% of the apps are discovered through word-of-mouth.
Cross Channel Marketing
Remember the time when you were browsing through Netflix & Wow! you were notified when it provided services on discount through push notifications? This is the example of Cross Channel Marketing.
App Marketers can convert the app visitors into regular app users by tapping the right content around the user behavior. It will bring them more often to you.
Asking for Rating the Right Ways
Asking for ratings after providing service is a great way to engage with users. Not only you get to know what the users think about your app but ratings also serve as the testimonial to whoever visits your app,
Facebook Messanger asks for ratings every time you use its video call service
However, apps should ask for reviews in a legitimate way. Here you can learn how CIRCA does it –
- Build a great app
- Don’t annoy your users
- Act nicely, don’t beg.
Contextual Deep Linking
Contextual deep linking enables app marketers to bring its users directly to a specific location within the app itself by using dedicated link.
Here is how Deep linking works –
Contextual deep linking enhances the conversion rate of users on a mobile app by multi-folds.
In the age of social media, big companies & brands need huge social presence. Hence, they use medias like Buffer, Instagram, Linkedin to share content different channels. It not only gives the user high social presence but also helps the app marketers to surge conversion rates.
The key to mobile growth is read the user behavior pattern, understand their needs & do exactly the same.
If users are at ease with your app, you are at ease.
I hope the above article added value & helped you to understand the ways to grow your app by multi-folds. If you feel like reading more of such content & you something more can be added to the content then, feel free to drop a comment below & share the article with those you care for.